Associate Director, Retention Marketing, WSJ
Dow Jones(2 months ago)
About this role
The Associate Director, Retention Marketing & Subscriber Cohort Analysis leads retention analysis, insights, forecasting, and budgeting for Dow Jones' B2C brands including WSJ, Barron’s, and MarketWatch. The role builds an in-depth understanding of subscriber renewal behavior through cohort analysis and integrates findings to shape the broader retention strategy. The position reports to the Senior Director and supervises one Retention Manager.
Required Skills
- Retention Analysis
- Cohort Analysis
- Forecasting
- Budgeting
- Pricing Strategy
- Analytics
- Tableau
- Adobe Analytics
- Quantitative Reasoning
- P&L Management
+4 more
Qualifications
- Bachelor's Degree in Marketing or Business Administration
About Dow Jones
dowjones.comDow Jones publishes the world’s most trusted business news and financial information in a variety of media. It delivers breaking news, exclusive insights, expert commentary and personal finance strategies.
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