AVP SMB Media Strategy (L11)
SYNCHRONY FINANCIAL EMPLOYEES HEALTH SERVICES(26 days ago)
About this role
The AVP, SMB Media Strategy will lead digital media planning across SEM, paid social, display, and video for Synchrony’s SMB marketing ecosystem, shaping strategy to optimize media mix and drive measurable customer engagement. The role partners with internal agency teams, platform owners, and vendors to execute data-driven paid media campaigns aligned to business goals. It emphasizes customer journey orchestration and performance measurement within a B2B/SMB context.
Required Skills
- SEM
- Paid Social
- Programmatic Display
- Video Advertising
- Media Strategy
- Analytics
- Segmentation
- Attribution Modeling
- Stakeholder Management
- Vendor Negotiation
+2 more
Qualifications
- Bachelor’s Degree
- High School Diploma
About SYNCHRONY FINANCIAL EMPLOYEES HEALTH SERVICES
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