B2B Health Plan Marketing Lead

The B2B Health Plan Marketing Lead at Blueberry is responsible for developing and executing a comprehensive marketing strategy to enhance the payer sales pipeline for their pediatric healthcare offerings. This role requires building payer positioning, demand generation campaigns, and sales enablement tools, focusing on engaging Medicaid plans and demonstrating both clinical value and financial ROI. The lead will operate in a startup environment, handling all aspects of marketing from messaging to campaign execution, and will play a critical role in establishing Blueberry as a credible solution in the pediatric health space.