B2B Health Plan Marketing Lead
Blueberry Pediatrics(1 month ago)
About this role
The B2B Health Plan Marketing Lead at Blueberry is responsible for developing and executing a comprehensive marketing strategy to enhance the payer sales pipeline for their pediatric healthcare offerings. This role requires building payer positioning, demand generation campaigns, and sales enablement tools, focusing on engaging Medicaid plans and demonstrating both clinical value and financial ROI. The lead will operate in a startup environment, handling all aspects of marketing from messaging to campaign execution, and will play a critical role in establishing Blueberry as a credible solution in the pediatric health space.
Required Skills
- B2B Marketing
- Health Plan Marketing
- Demand Generation
- Payer Messaging
- Content Marketing
- Product Marketing
- Sales Enablement
- Competitive Intelligence
- Multi-Channel Strategy
- Marketing Attribution
+10 more
About Blueberry Pediatrics
www.blueberrypediatrics.comBlueberry Pediatrics is a telehealth provider dedicated to delivering convenient, 24/7 virtual care from board-certified pediatricians. With a focus on enhancing child health, Blueberry offers diagnostics, prescriptions, and at-home medical kits to streamline healthcare access for families. The service is designed to eliminate traditional visit fees, allowing unlimited appointments and proactive health screenings at an affordable monthly or annual membership rate. Blueberry Pediatrics aims to empower parents with immediate medical advice and support for their children's health needs.