Senior Marketing Manager, B2B Demand Generation

Virta Health(2 months ago)

RemoteFull TimeSenior$144,900 - $170,000Commercial

About this role

The Senior Marketing Manager, B2B Demand Generation at Virta Health is responsible for developing and executing integrated demand generation campaigns that drive awareness, engagement, and pipeline growth within the healthcare sector. This role involves collaborating across teams to leverage various marketing channels such as webinars, email nurture, account-based marketing (ABM), and digital advertising, while analyzing performance metrics for continuous improvement. The ideal candidate will have 7-10 years of demand generation experience, particularly in B2B healthcare, and will utilize marketing automation and CRM tools to optimize campaign effectiveness and lead generation.

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Required Skills

Demand Generation
Campaign Development
Multi-Channel Marketing
Webinar Coordination
Email Nurture Programs
ABM Strategy
Digital Advertising
Content Marketing
Data Analysis
Performance Insights

+12 more

Qualifications

Bachelor of Science/Bachelor of Arts preferred
7-10+ years of demand gen experience, with a focus on demand gen in B2B healthcare environment

About Virta Health

virtahealth.com

Virta Health is a digital health company focused on reversing type 2 diabetes and providing sustainable weight loss solutions through a nutrition-first approach. By combining personalized nutrition plans with continuous support from health coaches, Virta empowers individuals to achieve significant health improvements while reducing or eliminating the need for diabetes medications. The company partners with organizations to transform metabolic care, demonstrating a proven track record in helping members lose weight and improve their overall health.