Bauer: Channel Marketing Manager, Specialty NA / Responsable de canal, Spécialité NA

French Canadian Bauer Hockey/ Cascade Maverik Lacrosse(3 months ago)

HybridFull TimeMedior$71,512 - $95,743 (estimated)Marketing

About this role

The Channel Manager, Specialty NA serves as a strategic connector between Sales and Marketing for Bauer’s North American specialty channel, focusing on building trust-based partner relationships and driving business growth. The role leads product assortment and go-to-market planning for specialty accounts, supports product introductions, and champions cross-functional alignment to increase sell-thru and brand engagement. It requires coordinating launches and commercial strategies that resonate with partners and consumers.

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Required Skills

Channel Marketing
Product Management
Account Development
Collaboration
Budget Management
Strategic Planning
Sales Enablement
Communication
Data Analysis
Product Launch

Qualifications

BS or BA in Marketing or Business

About French Canadian Bauer Hockey/ Cascade Maverik Lacrosse

cascademaverik.com

Cascade Maverik Lacrosse, LLC is a U.S.-based lacrosse gear brand and online retailer offering helmets, gloves, sticks, apparel, and protective equipment designed for performance and player safety. The company emphasizes cutting-edge design and materials to help athletes elevate their game while reducing injury risk. Cascade and Maverik products serve youth, amateur, and pro players seeking reliable, game-ready equipment. Customers purchase directly through their Shopify storefront and social channels for the latest models and team-ready apparel.