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Brand Copy Lead (m/f/d) at Yepoda - ApplyBlast

Brand Copy Lead (m/f/d)

Yepoda

4 months ago

2.2 on Glassdoor

Berlin, Germany

Hybrid

Full Time

Senior

0 applicants

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About this role

As the first Brand Copy Lead at Yepoda, a clean K-Beauty brand based in Berlin, you will own the definition and evolution of the company's tone of voice across all touchpoints, from packaging to performance marketing. This role involves building a comprehensive TOV guide, collaborating with creative teams, and ensuring compliant copywriting for retail environments while leveraging AI tools to scale creativity. You will act as the creative conscience of the brand, driving impact through strategic writing and mentoring internal teammates on copy standards.

Responsibilities

Define and evolve an authentic tone of voice for all brand touchpoints
Build and maintain a living tone of voice guide for the creative team
Write and oversee compliant copy for campaigns, packaging, and retail environments
Leverage AI tools and prompt engineering to scale high-volume conversion copy
Mentor internal teams and brief external freelancers to ensure consistent quality

Skills

About Yepoda

yepoda.com

Headquarters

Berlin, Germany

Company Size

11-50 employees

Founded

2020

View Profile

Yepoda is a K-beauty skincare brand that develops Korean-inspired skincare products made with high-quality ingredients and a focus on effective, approachable routines. The company offers cleansers, serums, masks, creams, and curated sets through a direct-to-consumer model, with an emphasis on sustainability, cruelty-free practices, and modern beauty education. Yepoda operates in the beauty and personal care industry.