Brand Health Tracking Director
PVH(1 month ago)
Amsterdam, NetherlandsOnsiteFull TimeDirector$83,292 - $113,347 (estimated)Marketing
Apply NowAbout this role
Senior leader responsible for the global brand health program for Tommy Hilfiger, acting as the company’s foremost authority on brand equity and measurement. The role establishes standards and methodology for understanding and advancing brand strength across PVH and advises senior leadership on brand positioning and perception. Based at PVH’s Amsterdam campus, the position elevates the company’s brand intelligence and global measurement capabilities.
Required Skills
- Brand Measurement
- Market Research
- Stakeholder Management
- Strategic Frameworks
- Data Analysis
- Communication
- Leadership
- Brand Intelligence