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Brand Manager, Innovation at Bobbie - ApplyBlast

Brand Manager, Innovation

Bobbie

3 months ago

Remote

Full Time

Manager

0 applicants

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About this role

The Brand Manager, Innovation at Bobbie will lead the development of new product concepts and growth platforms beyond the core infant formula business, guiding ideas from early-stage opportunity identification through commercialization and launch. This role collaborates cross‑functionally to translate consumer insights into differentiated products and build business cases for market expansion.

Responsibilities

Lead new product concepts from ideation through launch
Develop business cases and prioritize innovation opportunities
Partner with cross‑functional teams to execute go‑to‑market plans

Skills

About Bobbie

hibobbie.com

Headquarters

San Francisco, California, United States

Company Size

51-200 employees

Founded

2017

View Profile

Bobbie is the only female-founded and mom-led baby formula company in the U.S., offering European-style USDA organic infant formulas that meet FDA nutritional requirements. The company produces multiple formula varieties—including whole milk, gentle, and original organic options—all manufactured in its own U.S. facility with rigorous safety testing. Bobbie sells its products via subscription and retail channels, and also provides feeding education and lactation support resources for parents.