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Brand Manager Media at Abbott Laboratories - ApplyBlast

Brand Manager Media

Abbott Laboratories

20 days ago

3.7 on Glassdoor

Columbus, Ohio, United States

Onsite

Full Time

Manager

0 applicants

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About this role

The Brand Manager Media leads and directs National and Retail Media for Pediatric Marketing at Abbott, translating business objectives into consumer-focused digital media strategies. This role involves developing and managing comprehensive digital campaigns across various channels while collaborating with cross-functional teams to drive measurable results. The position requires strong analytical skills to optimize media plans and deliver actionable insights based on performance data.

Responsibilities

Lead and direct National and Retail Media for Pediatric Marketing
Develop and implement comprehensive digital media strategies across multiple channels
Analyze performance data and optimize media plans based on established KPIs

Skills

Qualifications

BSBAMBA

About Abbott Laboratories

abbott.com

Innovative medical devices and health care solutions for cardiovascular health, diabetes management, diagnostic testing, nutrition, chronic pain and more.