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Brand Marketing Strategy Manager at Empower Brands - ApplyBlast

Brand Marketing Strategy Manager

Empower Brands

4 days ago

3.9 on Glassdoor

Richmond, Virginia, United States

Onsite

Full Time

Manager

0 applicants

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About this role

The Brand Marketing Strategy Manager develops and owns the national marketing strategy for franchise brands within the Empower Brands portfolio, serving as a strategic partner to Brand Presidents. This role translates business objectives into integrated marketing strategies, national campaigns, and scalable playbooks to drive long-term brand growth and franchisee success. The position involves collaborating with various marketing functions to establish brand positioning, messaging, and strategic priorities while enabling successful execution across local markets.

Responsibilities

Develop and own national marketing strategies and annual plans for assigned brands
Lead cross-functional teams to execute integrated national marketing campaigns
Analyze market trends and performance data to drive strategic improvements

Skills

About Empower Brands

empowerfranchising.com

Headquarters

Glen Allen, Virginia, United States

Company Size

201-500 employees

Founded

2008

View Profile

Empower Brands is a world-class franchise platform that builds, acquires, and scales industry-leading commercial and residential service brands serving homes and businesses. The company supports franchise growth through centralized operations, training, marketing, technology and business systems designed to drive consistent customer experience and strong unit economics. By assembling a diversified portfolio of service-focused brands, Empower Brands aims to accelerate expansion and provide franchise partners with the tools and expertise needed for rapid market penetration and sustained performance.