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Brand Strategy Manager at Coursera - ApplyBlast

Brand Strategy Manager

Coursera

9 months ago

3.6 on Glassdoor

Remote

Full Time

Manager

0 applicants

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About this role

The Brand Strategy Manager at Coursera + Udemy will lead strategic workstreams for the company's rebrand, developing positioning, architecture, and recommendation frameworks. This role involves synthesizing research and market data into clear strategic implications, drafting executive-facing materials, and supporting agency development. The position also requires owning brand activation for an assigned business segment, translating finalized strategy into consistent brand activation and perception management.

Responsibilities

Lead strategic workstreams for the rebrand including competitive analysis and brand architecture
Synthesize research and business input into clear strategic recommendations and decision-ready materials
Own brand activation for an assigned business segment translating strategy into campaigns and messaging

Skills

About Coursera

coursera.org

Headquarters

Mountain View, California, United States

Company Size

1001-5000 employees

Founded

2012

View Profile

Coursera is a global online learning platform that partners with top universities and companies to offer MOOCs, guided projects, professional certificates, specializations, and fully accredited degrees. It provides flexible, self-paced and instructor-led courses across business, technology, data science, arts, and more, with verified certificates and credentials for career advancement. Millions of learners use Coursera for skills training and hands-on projects, while organizations use Coursera for Business to train teams at scale. The platform emphasizes academic rigor and industry relevance through its university and corporate partnerships.