Brand Voice and Copy Lead
Propel(26 days ago)
About this role
The Brand Voice and Copy Lead will shape and evolve Propel’s unified brand voice, serving as the primary writing partner to the Director of Brand and Creative. This role influences how the company shows up across product, marketing, growth, and design to create emotionally resonant, people-first communications for millions of users. The position also focuses on defining how to blend AI efficiency with human storytelling and building systems that scale writing quality across the organization.
Required Skills
- Brand Voice
- Copywriting
- Storytelling
- LLM Training
- AI Drafting
- Creative Direction
- Editing
- Quality Assurance
- Campaigns
- Social Content
+5 more
About Propel
propel.appPropel is a mobile-first benefits platform that helps people manage government assistance—primarily EBT—by making it easy to check balances, get timely updates, and access money‑saving tools. The free Propel app bundles alerts, savings offers, and resources to help users stretch their benefits and find local support. Trusted by over 5 million Americans, Propel positions itself as the #1 EBT app for staying informed and saving on everyday needs.