Brand Voice and Copy Lead
Propel
About this role
The Brand Voice and Copy Lead will shape and evolve Propel’s unified brand voice, serving as the primary writing partner to the Director of Brand and Creative. This role influences how the company shows up across product, marketing, growth, and design to create emotionally resonant, people-first communications for millions of users. The position also focuses on defining how to blend AI efficiency with human storytelling and building systems that scale writing quality across the organization.
Skills
About Propel
propel.appPropel is a mobile-first benefits platform that helps people manage government assistance—primarily EBT—by making it easy to check balances, get timely updates, and access money‑saving tools. The free Propel app bundles alerts, savings offers, and resources to help users stretch their benefits and find local support. Trusted by over 5 million Americans, Propel positions itself as the #1 EBT app for staying informed and saving on everyday needs.
Recent company news
Trib HSSNPropel Schools to serve as host team for football co-op with Imani Christian
4 days ago
Investing News NetworkPROPEL HOLDINGS LAUNCHES FRESHLINE AND SECURES ADDITIONAL US$150 MILLION COMMITMENT
3 days ago
PYMNTS.comPropel Secures $150 Million for FreshLine Consumer Credit Product
3 days ago
Seeking AlphaPropel Holdings: Record Growth, Yet Market Remains Cautious (TSX:PRL:CA)
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Penn State UniversityPropel Penn State Seed Fund announces first investment
1 week ago
About Propel
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for Propel.
Salary
$150k – $160k
per year