Lifecycle Marketing Manager
Propel(26 days ago)
About this role
The Lifecycle Marketing Manager at Propel will lead efforts to scale lifecycle programs that drive revenue and retention while advancing the company’s mission. The role partners closely with product, marketplace, brand, data, and engineering teams and reports to the Senior Manager, Lifecycle Marketing. Propel is a mission-driven company serving millions of low-income Americans, offering a remote-friendly environment with periodic in-person collaboration.
Required Skills
- Lifecycle Marketing
- Push
- In-App
- SMS
- Braze
- CRM
- A/B Testing
- Incrementality Testing
- Forecasting
+11 more
About Propel
propel.appPropel is a mobile-first benefits platform that helps people manage government assistance—primarily EBT—by making it easy to check balances, get timely updates, and access money‑saving tools. The free Propel app bundles alerts, savings offers, and resources to help users stretch their benefits and find local support. Trusted by over 5 million Americans, Propel positions itself as the #1 EBT app for staying informed and saving on everyday needs.
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