Business Analytics Lead - Marketing & Customer Analytics

Quantitative Marketing(1 month ago)

Pittsburgh, PAOnsiteFull TimeSenior$112,528 - $152,002 (estimated)Marketing & Customer Analytics

About this role

The Business Analytics Lead at PNC (based in Pittsburgh, PA or Tysons Corner, VA) supports Consumer and Small Business deposit marketing programs within the Balance Sheet Analytics & Modeling — Marketing & Customer Analytics organization. The role focuses on measuring campaign performance, connecting marketing activities to business results, and shaping deposit marketing strategy. The position influences customer acquisition approaches and informs marketing investment decisions.

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Required Skills

Marketing Analytics
Experimental Design
Cohort Analysis
Dashboarding
Tableau
Power BI
SQL
Python
Hadoop
Attribution

+5 more

Qualifications

Bachelor's Degree in Quantitative Field
Master's Degree in Quantitative Field

About Quantitative Marketing

pnc.com

PNC Bank (PNC Financial Services Group), headquartered in Pittsburgh, PA, is a U.S. financial services company offering a broad suite of personal banking products including checking and savings accounts, credit cards, mortgages, home‑equity and auto loans, CDs and retirement accounts. It provides digital and mobile banking tools, online bill pay, card controls and a large branch and ATM network for everyday banking. PNC also offers wealth management, investment and retirement planning, plus small‑business banking and lending, positioning itself as a full‑service provider for individuals and businesses.

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