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Category Marketing Manager at Bass Pro Shops - ApplyBlast

Category Marketing Manager

Bass Pro Shops

4 months ago

3.4 on Glassdoor

Springfield, MO

Onsite

Full Time

Senior

0 applicants

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About this role

The Category Marketing Manager leads strategic marketing initiatives for Bass Pro Shops and Cabela's branded products, serving as the primary liaison between merchandising and marketing teams. This role drives omni-channel execution, manages budgets, and collaborates with analytics to optimize sales, margin, and brand positioning for assigned categories.

Responsibilities

Lead strategic marketing initiatives and product launches for specific categories
Partner with merchandising leadership to establish category priorities
Develop and manage marketing budgets for assigned business areas
Collaborate with analytics teams to measure ROI and customer engagement
Drive omni-channel strategies to enhance customer experience and brand positioning

Skills

Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business

About Bass Pro Shops

basspro.com

Headquarters

Springfield, Missouri, United States

Company Size

10001+ employees

Founded

1972

View Profile

Bass Pro Shops is a leading outdoor retailer specializing in fishing, hunting, and camping gear and apparel. They offer a wide range of products, from high-performance clothing and rugged boots to optics and cold weather essentials, tailored for outdoor enthusiasts. With a strong emphasis on quality and customer experience, Bass Pro Shops serves as a one-stop shop for those looking to enhance their adventures in nature.