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Cobrand Card Program Manager at eBay - ApplyBlast

Cobrand Card Program Manager

eBay

3 months ago

3.9 on Glassdoor

Hybrid

Full Time

Senior

0 applicants

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About this role

A Cobrand Card Program Manager at eBay manages the entire cardholder journey for the eBay Cobrand Credit Card, focusing on acquisition, onboarding, engagement, and retention. The role involves developing strategies to improve customer lifetime value by partnering with cross-functional teams across Marketing, CRM, Product, and Finance. Success requires strategic thinking, analytical rigor, and strong leadership to ensure the cobranded credit card initiative meets its business objectives.

Responsibilities

Own the customer journey from acquisition through activation and retention
Define and monitor key program metrics including spend and rewards engagement
Develop customer segmentation and lifecycle strategies to drive adoption
Partner with Marketing and CRM teams to optimize engagement campaigns
Shape the rewards and benefits strategy to maximize customer value

Skills

About eBay

ebayinc.com

Headquarters

San Jose, California, United States

Company Size

10001+ employees

Founded

1995

View Profile

Information and news about eBay Inc. (Nasdaq: EBAY), a global commerce leader that connects millions of buyers and sellers in more than 190 markets around the world.