Consumer Data Strategy Manager - Digital
FORE(4 months ago)
About this role
The Consumer Data Manager leads the evolution of audience strategy, data governance, and consumer insights, linking consumer data to marketing, analytics, and other teams to meet organizational goals. This role functions as a cross-functional data strategy manager who ensures customer information informs targeting, personalization, and activation across channels. It requires technical fluency with CRM/data platforms and a consumer-journey mindset to align data with business priorities.
Required Skills
- Audience Strategy
- Data Governance
- Segmentation
- Customer Insights
- CDP
- CRM
- ESP
- SQL
- Python
- Identity Resolution
+5 more
Qualifications
- Bachelor's Degree in Marketing, Business, Statistics, Data Science, or Related Field
About FORE
gfore.comG/FORE is where modern design, youthful energy, and golf’s rich traditions intersect.
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