Director - Audience Data Strategy

Old Navy

3 months ago

3.7 on Glassdoor

New York, NY

Hybrid

Full Time

Director

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About this role

The Director of Audience Data Strategy at Gap Inc. leads the development of audience-focused data strategy and research to inform enterprise media and marketing decisions. This role architects first- and third-party data systems to create a unified view of current and prospective audiences across Gap’s brands and partners closely with Marketing Intelligence leadership. The position reports to the Senior Director of Audience Intelligence and supports cross-brand alignment and portfolio-level audience strategy.

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About Old Navy

gap.com

Gap Inc. is a leading American retailer specializing in casual apparel and accessories for all ages, including brands like Gap, Banana Republic, Old Navy, and Athleta. Established in 1969, the company is committed to innovation and sustainability, offering stylish, high-quality clothing that caters to customers' diverse preferences. With a strong presence both online and in physical stores, Gap Inc. prioritizes a customer-centric approach, aiming to enhance the shopping experience through engaging environments and inclusive fashion choices. The company actively promotes social responsibility and community initiatives as part of its corporate values.