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Conversion Rate Optimization Specialist at Magnolia - ApplyBlast

Conversion Rate Optimization Specialist

Magnolia

26 days ago

3.4 on Glassdoor

Remote

Full Time

Medior

0 applicants

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About this role

The Conversion Rate Optimization Specialist at Magnolia is responsible for enhancing the performance of the ecommerce site by identifying customer journey friction and driving measurable improvements to the path to purchase. This hands-on role involves analyzing customer behavior, developing prioritized improvement hypotheses, and managing site tests within the current platform capabilities. The position requires collaboration with the UX/UI Designer and leadership to evaluate results, document learnings, and establish a culture of continuous testing and iteration.

Responsibilities

Analyze customer journey data to identify friction and conversion opportunities
Design and manage site improvement tests using platform native tools
Collaborate with UX designers to implement data-driven design improvements

Skills

About Magnolia

magnolia.com

Headquarters

Waco, Texas, United States

Company Size

501-1000 employees

Founded

2003

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Magnolia is Joanna Gaines' lifestyle brand and retail destination offering handpicked home decor, furniture, kitchenware and lifestyle goods inspired by her HGTV show Fixer Upper. Beyond e-commerce, Magnolia produces content (blogging and TV/streaming via Magnolia Network) and operates destination experiences like Magnolia Market, dining concepts, and design resources. Customers are drawn to its warm farmhouse-modern aesthetic, curated collections, and emphasis on service, with easy returns and worldwide shipping.