Creative Director, Copy – Creative Labs (NYC)
SharkNinja(1 month ago)
About this role
The Creative Director, Copy in SharkNinja’s Creative Labs (NYC) leads the verbal identity for campaigns, product storytelling, packaging, and full-funnel activations. The role blends upstream conceptual leadership with hands-on writing and execution, collaborating closely with art directors, designers, product, and marketing teams. This position directs and inspires writers, shapes voice and messaging architecture, and presents creative work to executive stakeholders to drive global brand distinction.
Required Skills
- Concept Development
- Narrative Strategy
- Copy Leadership
- Scriptwriting
- Editing
- Presenting
- Product Storytelling
- Packaging Copy
- Team Leadership
- Collaboration
+5 more
About SharkNinja
sharkninja.comSharkNinja (brands Shark and Ninja) designs and sells innovative small home appliances and cleaning solutions—most notably vacuums, floor cleaners, kitchen appliances (blenders, air fryers, cookers), and personal care/beauty devices—built to make everyday life easier. The company focuses on performance-driven engineering, practical features, and user-friendly design to deliver better cleaning and cooking results. SharkNinja sells through its direct online store and major retail partners worldwide and supports products with warranties and customer service. Consumers choose SharkNinja for reliable, tech-forward appliances that prioritize convenience and value.
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