Creative Director, Copy – Creative Labs (NYC)

SharkNinja

3 months ago

2.8 on Glassdoor

New York, NY, United States

Onsite

Full Time

Director

1 applicant

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About this role

The Creative Director, Copy in SharkNinja’s Creative Labs (NYC) leads the verbal identity for campaigns, product storytelling, packaging, and full-funnel activations. The role blends upstream conceptual leadership with hands-on writing and execution, collaborating closely with art directors, designers, product, and marketing teams. This position directs and inspires writers, shapes voice and messaging architecture, and presents creative work to executive stakeholders to drive global brand distinction.

Skills

About SharkNinja

sharkninja.com

SharkNinja (brands Shark and Ninja) designs and sells innovative small home appliances and cleaning solutions—most notably vacuums, floor cleaners, kitchen appliances (blenders, air fryers, cookers), and personal care/beauty devices—built to make everyday life easier. The company focuses on performance-driven engineering, practical features, and user-friendly design to deliver better cleaning and cooking results. SharkNinja sells through its direct online store and major retail partners worldwide and supports products with warranties and customer service. Consumers choose SharkNinja for reliable, tech-forward appliances that prioritize convenience and value.