Creative Director

XDS is hiring a Creative Director to lead the creative vision and brand identity for its new X-LAB brand as it expands into the North American market. This player-coach role involves translating business objectives into high-impact campaigns, managing a mix of in-house and external creative teams, and establishing scalable design systems across all touchpoints. The ideal candidate will bridge the gap between engineering, product, and marketing to define the visual language for the world's leading bicycle manufacturer.