CRM and Lifecycle Manager, New Product Growth
Coinbase Careers Page(10 days ago)
About this role
Coinbase is seeking a CRM & Lifecycle Marketing Manager to focus on creating offers and notifications for emerging products, aiming to increase adoption and deepen customer retention. The role involves building complex marketing journeys, leveraging machine learning targeting, and working closely with product and engineering teams.
Required Skills
- CRM
- Lifecycle
- Marketing
- Segmentation
- SQL
- HTML
- Campaigns
- Analytics
About Coinbase Careers Page
coinbase.comCoinbase is a leading cryptocurrency platform that lets individuals and institutions buy, sell, store, and transfer digital assets. Its product suite includes the consumer Coinbase app and Wallet, advanced trading and custody services for institutional clients (Coinbase Prime), commerce and developer APIs, and staking and token services. The company emphasizes security and regulatory compliance—using cold storage, insurance policies, and fiat on/off ramps like bank transfers and card payments—to make crypto accessible and safer for mainstream users. Retail investors, developers, and businesses use Coinbase for trading, custody, and building crypto-native products and services.
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