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© All Rights Reserved. ApplyBlast.com
FEMSA
The CRM Automation & Personalization Lead leads the transformation of Retail campaign operations by migrating manual campaigns to automated and personalized ones using the PromoWise decisioning engine. This role coordinates the transition from a temporary Braze agency, ensures quality control, and drives the adoption of agentic campaign use cases. The position focuses on scaling personalized content, reducing operational costs, and enhancing user experience through data-driven personalization and AI applications.
Headquarters
Bella Vista, Nuevo León, Mexico
Company Size
10001+ employees
Founded
1890
FEMSA es una empresa que genera valor económico y social por medio de empresas e instituciones y busca ser el mejor empleador y vecino de las comunidades en donde tiene presencia.
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
View leadership team, funding history,
and employee contacts for FEMSA.
FEMSA didn’t post a salary, so this is our estimate from similar listings.
27% below the average for this role