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CRM Campaign Manager at HP - ApplyBlast

CRM Campaign Manager

5 months ago

3.7 on Glassdoor

Sant Cugat del Valles, Barcelona, Spain

Hybrid

Full Time

Senior

0 applicants

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About this role

A CRM Campaign Manager orchestrates end-to-end email campaigns by aligning business objectives with strategy, managing cross-functional workflows, and overseeing deployment accuracy. This role bridges marketing, creative, and development teams to ensure timely execution while analyzing performance metrics for continuous optimization. Candidates typically manage multiple simultaneous initiatives within platforms like Salesforce Marketing Cloud while maintaining strict governance standards.

Responsibilities

Plan, coordinate, and execute end-to-end email campaigns from intake to post-send review
Translate business objectives into clear execution plans defining scope and audience segmentation
Partner with cross-functional teams to manage timelines and ensure accurate deployment
Oversee approval workflows and validate campaign setup against requirements prior to sending
Analyze performance metrics to identify optimization opportunities and share insights

Skills

Qualifications

Bachelor's or Graduate Degree in Marketing, Communications, Business Administration, or Computer Science4+ years of work experience in Interactive marketingExperience managing campaigns within Salesforce Marketing Cloud