CRM & Lifecycle Marketing Specialist

The CRM & Lifecycle Marketing Specialist at Spiko owns the end-to-end customer relationship from sign-up to referral, leveraging email, in-app, and push channels to drive activation, growth, and retention. This role involves building and managing lifecycle marketing programs, optimizing customer journeys, and utilizing data-driven insights to enhance client engagement and loyalty. The specialist will collaborate with data and product teams to refine segmentation, run A/B tests, and report on key performance metrics to support the company's growth objectives.