Lifecycle Marketing Manager

The Lifecycle Marketing Manager at Optery owns the end-to-end lifecycle marketing strategy, including email, in-app messaging, and push notifications across the entire customer journey. This senior individual contributor role involves designing customer journeys, building automated campaigns, and executing a disciplined experimentation program to drive activation, retention, and revenue outcomes. The position requires close collaboration with product, engineering, and analytics teams to optimize segmentation, personalization, and channel coordination.