CRM Manager - Sportsbook Retention

Betsson Group(4 days ago)

HybridFull TimeSenior$134,829 - $179,952 (estimated)CRM & Engagement

About this role

The CRM Manager - Sportsbook Retention at Betsson Group will own end-to-end delivery of below-the-line sportsbook retention campaigns across multiple brands and markets. The role focuses on increasing retention, preventing churn, driving upsell and improving player lifetime value. The position requires strong sports knowledge relevant to Betsson’s key markets and a passion for understanding customer motivations.

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Required Skills

CRM
Campaigns
Project Management
Automation
Segmentation
Email Marketing
Data Analysis
Prediction Modelling
Stakeholder Reporting
Localization

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About Betsson Group

betssongroup.com

Betsson Group is a leading European iGaming operator that owns 20+ brands offering online casino, sportsbook and other games across multiple regulated markets. The group runs localized platforms under gaming licences in a number of countries, emphasizing compliance, player safety and tailored customer experiences. Headquartered in Sweden and listed on Nasdaq Stockholm, Betsson combines product development, marketing and tech to grow its international footprint and recruit talent across its operations.