CRM Lifecycle Manager - Acquisition & Retention

MUBI

2 months ago

3.7 on Glassdoor

Remote

Full Time

Senior

1 applicant

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About this role

The CRM Lifecycle Manager at MUBI focuses on the strategic execution of acquisition and retention initiatives within the CRM platform, Braze. This role involves implementing end-to-end automations across multiple channels, analyzing their performance to drive subscriber lifetime value while mitigating churn. Collaboration with Product, Engineering, and Marketing teams is essential to develop innovative strategies and optimize campaigns using A/B testing and data insights. The ideal candidate will have over five years of CRM experience, a strong analytical mindset, and be technically proficient in lifecycle automation.

Skills

About MUBI

mubi.com

MUBI is a global streaming platform that allows film enthusiasts to watch curated cinema from acclaimed directors and emerging filmmakers, designed for both casual viewers and cinephiles alike. It offers a unique selection of hand-picked films along with MUBI GO, which provides members with a hand-picked cinema ticket every week. Users can enjoy films on various devices, stream or download to watch offline, and access exclusive content through its magazine, Notebook. MUBI's commitment to showcasing transformative films creates a vibrant community of movie lovers.