CRM Marketing Manager II
NerdWallet(1 month ago)
About this role
The CRM Marketing Manager II at NerdWallet is responsible for managing and optimizing email communications aimed at enhancing user engagement across various features and products. This role involves developing, implementing, and monitoring an array of automated email, SMS, and push notification campaigns while leveraging a CRM platform to achieve business goals. Additionally, the manager will analyze campaign performance, drive strategy using data-driven insights, ensure regulatory compliance, and collaborate across teams to streamline operations and improve customer journeys.
Required Skills
- CRM Strategy
- Campaign Optimization
- Data Analysis
- A/B Testing
- Project Management
- Cross-Functional Collaboration
- CRM Platform Expertise
- Data Management
- API Integration
- HTML/CSS Proficiency
+8 more
About NerdWallet
www.nerdwallet.comNerdWallet is a personal finance platform designed to help users make informed financial decisions by simplifying the process of finding and comparing financial products. The company offers comprehensive reviews and recommendations for various financial services, including credit cards, loans, insurance, and investment accounts. With a focus on user education, NerdWallet's team of experts conducts thorough research to provide insights that empower consumers to save money and meet their financial goals.