CRM Operations Specialist

The CRM Operations Specialist manages day-to-day customer lifecycle marketing and CRM operations across the Middle East and Africa. The role coordinates direct marketing across email, WhatsApp and other approved channels, while also supporting lead management, dealer BDC handoffs, campaign and journey operations, data quality and reporting. Acting as the operational link between marketing objectives and the systems and processes that deliver them, the position independently manages standard activities and resolves non-routine issues. The role helps improve customer engagement, lead progression, retention and overall marketing effectiveness.