CRM Manager
Motorway(2 months ago)
About this role
The CRM Manager at Motorway will oversee the B2B dealer journey, identifying pain points and implementing automated communications across various channels like email, SMS, and in-browser notifications to enhance dealer engagement. The role involves conducting A/B testing to refine campaign effectiveness, managing the campaign calendar, and collaborating with cross-functional teams to ensure dealer needs are prioritized. Ideal candidates will have a strong CRM background, proficiency with tools such as Braze and HubSpot, and the ability to analyze data to drive continuous improvement initiatives.
Required Skills
- CRM Management
- Campaign Management
- Automated Communications
- Multi-Channel Comms
- A/B Testing
- Data Analysis
- Stakeholder Communication
- Self-Starter
- CRM Tools
- Customer Journey
About Motorway
motorway.co.ukMotorway is a car selling platform that connects individuals with over 7,500 registered dealers, facilitating a seamless and competitive selling experience. The service promises a fast, easy, and 100% free process to get the highest offers for cars, including options for free home collection and swift payment. Customers appreciate Motorway for its hassle-free approach, allowing sellers to sell their vehicles without the traditional burdens of private sales.