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CRM Strategy & Creatives (Assistant Manager) - 4 months maternity contract at Samsung US - ApplyBlast

CRM Strategy & Creatives (Assistant Manager) - 4 months maternity contract

Samsung US

8 days ago

3.5 on Glassdoor

Singapore, Singapore, Singapore

Onsite

Contract

Manager

0 applicants

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About this role

The CRM Strategy Lead drives Samsung's regional CRM and 1st-party data marketing strategy across SEAO, focusing on customer engagement, conversion, retention, and loyalty. The role translates business objectives and customer insights into audience strategies and impactful CRM campaigns, serving as the regional CRM orchestrator. It involves leading campaign strategy, managing stakeholders and agencies, and developing multichannel and lifecycle marketing strategies.

Responsibilities

Lead regional CRM strategy and campaign roadmap to drive customer acquisition and retention
Develop integrated CRM campaign plans covering audience, messaging, and channel optimization
Manage agency partners and stakeholders to ensure effective delivery of CRM initiatives

Skills

About Samsung US

samsung.com

Headquarters

Suwon, Gyeonggi-Do, South Korea

Company Size

10001+ employees

Founded

1969

View Profile

Samsung Research America is Samsung’s U.S.-based research and development organization, focused on advancing technologies in areas such as AI, digital health, mobile systems, communications, semiconductors, and consumer experiences. It develops new products, platforms, and innovations in collaboration with Samsung’s global business units and research teams.