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CRM Strategy Lead at Storio group - ApplyBlast

CRM Strategy Lead

Storio group

1 month ago

3.6 on Glassdoor

Amsterdam, North Holland, Netherlands

Hybrid

Full Time

Senior

0 applicants

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About this role

This role leads a team of Senior Specialists to define contact strategies, campaign roadmaps, and creative briefs while orchestrating integrated contact strategies across email, direct mail, and inserts. The position focuses on elevating personalization, optimizing segmentations, and partnering with analytics teams to build scalable customer experiences. It requires providing calm leadership during critical peak periods and driving a continuous test and learn culture.

Responsibilities

Guide and empower a team of Senior Specialists to define contact strategies and campaign roadmaps
Orchestrate an integrated contact strategy across email, direct mail, and inserts aligned with business goals
Test and deploy AI capabilities within Braze for tailored communications and build a test and learn culture

Skills

About Storio group

storiogroup.com

Headquarters

Amsterdam, North Holland, Netherlands

Company Size

1-10 employees

View Profile

Storio Group is a leading European company specialising in personalised photo products. They offer high‑quality photo books, wall décor, calendars and bespoke photo gifts, and use innovative technology to make creation and personalisation simple for customers. The company’s focus is on bringing customers’ stories to life through easy‑to‑use online tools paired with professional printing and finishing. Storio primarily serves consumer markets across Europe via its digital platforms.