CRM Program Lead

iHerb

2 months ago

3.9 on Glassdoor

United States

Hybrid

Full Time

Medior

3 applicants

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About this role

iHerb is hiring a data-driven CRM Program Lead to own lifecycle marketing channels and programs that drive engagement, retention, and lifetime value. The role combines strategic ownership and operational execution across channels like direct mail, SMS/WhatsApp, email, push, and app. The CRM Program Lead will define roadmaps and KPIs, coordinate cross-functional teams, and manage performance reporting for assigned retention programs.

Skills

About iHerb

iherb.com

iHerb is an online retailer specializing in health and wellness products, offering a wide selection of vitamins, nutritional supplements, herbal remedies, natural personal-care and beauty items, and specialty groceries. The site sells products from many national and international brands, with customer reviews, competitive pricing, promotions, and a loyalty/rewards program. iHerb operates global shipping from regional warehouses and emphasizes convenience through subscription/auto-replenishment and frequent discounts. Customers choose it for its broad catalog of natural-health products and international reach.