Customer Advocacy Lead (Costa Rica, remote)
Varicent (15 days ago)
About this role
The Customer Advocacy Marketing Lead at Varicent is responsible for growing and amplifying the company’s network of customer advocates to strengthen brand credibility and support revenue objectives. The role focuses on developing advocacy-driven customer content and proof points to increase engagement, retention, and loyalty while aligning with marketing and sales goals. It sits within the marketing organization at a SaaS company and emphasizes advocacy strategy and storytelling to influence pipeline and customer perception.
Required Skills
- Advocacy Management
- Reference Tools
- Content Development
- Storytelling
- Project Management
- Communication
- Online Reviews
- Event Coordination
- Analytics
- Cross-Functional Collaboration
+1 more
About Varicent
varicent.comVaricent provides sales and revenue performance management software that helps organizations drive higher performance and maximize revenue by turning data into actionable insights and tools. Its platform covers incentive compensation management, territory and quota planning, sales planning and forecasting, and analytics/revenue intelligence to model, automate, and optimize sales processes. Varicent integrates with CRM and enterprise data systems to deliver accurate pay calculations, real-time performance visibility, and actionable analytics for sales, finance, and operations teams. Enterprises use Varicent to reduce compensation errors, boost sales productivity, and better align incentives with strategic revenue goals.
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