Customer Advocacy Lead (Costa Rica, remote)
Varicent
About this role
The Customer Advocacy Marketing Lead at Varicent is responsible for growing and amplifying the company’s network of customer advocates to strengthen brand credibility and support revenue objectives. The role focuses on developing advocacy-driven customer content and proof points to increase engagement, retention, and loyalty while aligning with marketing and sales goals. It sits within the marketing organization at a SaaS company and emphasizes advocacy strategy and storytelling to influence pipeline and customer perception.
Skills
About Varicent
varicent.comVaricent provides sales and revenue performance management software that helps organizations drive higher performance and maximize revenue by turning data into actionable insights and tools. Its platform covers incentive compensation management, territory and quota planning, sales planning and forecasting, and analytics/revenue intelligence to model, automate, and optimize sales processes. Varicent integrates with CRM and enterprise data systems to deliver accurate pay calculations, real-time performance visibility, and actionable analytics for sales, finance, and operations teams. Enterprises use Varicent to reduce compensation errors, boost sales productivity, and better align incentives with strategic revenue goals.
Recent company news
Varicent Appoints Former Workday Co-President Doug Robinson to Board as It Redefines How Revenue Teams Operate At Scale
2 weeks ago
Varicent Appoints Dana Therrien to Advance Commercial Transformation and Revenue Performance Leadership
Jan 15, 2026
Varicent Severance Pay: Your Rights Explained
Jul 3, 2025
Varicent Has Agreed to Receive a Strategic Investment Led by Warburg Pincus
Jul 16, 2024
Varicent To Relaunch as Independent Sales Performance Management Company led by Founder Marc Altshuller
Nov 25, 2019
About Varicent
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for Varicent .
Salary
$81k – $109k
per year