Customer Lifecycle Marketing Manager

The Customer Lifecycle Marketing Manager will play a central role in the Customers Direct-to-Fan digital strategy, owning the end-to-end fan lifecycle that converts anonymous and casual fans into known, registered and highly engaged fans. Working as an Adobe specialist seconded into the Customers Digital Marketing team, this role defines lifecycle journeys, coordinates content creation, and ensures robust measurement and data collection. The position involves collaborating across multiple teams to design, specify, and launch marketing journeys using Adobe tools while maintaining compliance and optimizing performance.