Customer Marketing and Agency Activation, Specialist

This role sits in AIA's Customer Marketing unit and supports marketing strategies to drive customer lifetime value across individual, takaful, corporate and digital platforms. The position focuses on developing personalised offers and campaigns delivered directly and through distribution channels to increase cross-sell, upsell, loyalty and repurchase. The role works closely with cross-functional teams and operates within an Agile environment to advance the company’s health-focused mission.