Manager, Digital Marketing - Retention
Authentic Brands Group (18 days ago)
About this role
The Retention Marketing Manager will lead lifecycle marketing across a portfolio of DTC lifestyle, apparel, and footwear brands, owning customer engagement and retention efforts. The role focuses on managing email, SMS, and app/push channels to drive repeat purchases, increase customer lifetime value, and strengthen brand loyalty. The position partners cross-functionally with creative, merchandising, analytics, product, and project teams to deliver on-brand, data-driven campaigns.
Required Skills
- Retention Marketing
- Lifecycle Strategy
- SMS
- Push
- Segmentation
- Personalization
- A/B Testing
- Analytics
- Project Management
+4 more
About Authentic Brands Group
authentic.comForter is a fraud-prevention platform that provides real-time automated decisioning to protect e-commerce merchants and marketplaces from payment fraud, account takeover, promo abuse, and bot attacks. Using machine learning, device and behavioral signals, and a global network of merchant data, it evaluates transactions and returns allow/deny/step‑up decisions — often backed by a chargeback or financial guarantee. Forter integrates via APIs and platform plugins with payment gateways, processors, and commerce platforms to stop fraud at scale while minimizing false declines and improving conversion.
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