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Customer Segmentation Analyst at Arlo Technologies - ApplyBlast

Customer Segmentation Analyst

Arlo Technologies

14 days ago

3.7 on Glassdoor

Irvine, California, United States

Hybrid

Full Time

Medior

0 applicants

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About this role

Arlo is seeking a data-driven Customer Segmentation Analyst to support Lifecycle Marketing by analyzing customer behavior and subscription metrics. The role focuses on building customer cohorts, developing performance dashboards, and translating data insights into actionable strategies to improve retention and engagement. This position requires collaboration with cross-functional teams to optimize the end-to-end customer journey and drive subscription growth.

Responsibilities

Build and manage customer cohorts and create segments based on customer behavior
Own recurring lifecycle marketing dashboards and reporting for journey performance
Analyze flow and campaign performance to identify opportunities to improve engagement