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Data and Insights Analyst at McGill University - ApplyBlast

Data and Insights Analyst

McGill University

4 months ago

4.1 on Glassdoor

Hybrid

Full Time

Senior

0 applicants

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About this role

A Data and Insights Analyst at McGill University supports the Desautels Faculty of Management by defining, tracking, and optimizing marketing and recruitment strategies for master's programs. This role involves creating dashboards in Salesforce and Power BI, analyzing consumer metrics, and communicating data-driven insights to stakeholders. The position bridges marketing, recruitment, and IT teams to maximize campaign performance and return on investment.

Responsibilities

Develop dashboards and reports for marketing and recruitment teams
Monitor data quality and connectors for marketing campaigns
Identify high value cohorts through user analysis
Communicate complex data findings to stakeholders effectively
Allocate media budgets based on statistical significance models

Skills

Qualifications

Bachelor's Degree

About McGill University

mcgill.ca

Headquarters

Montreal, Quebec, Canada

Company Size

10001+ employees

Founded

1821

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McGill University is a leading public research university located in Montreal, Quebec, Canada. It offers a wide range of undergraduate, graduate, and continuing education programs across numerous faculties and schools. McGill is consistently ranked No. 1 in Canada by Maclean's and is recognized globally for its research excellence, notable alumni, and contributions to fields such as healthcare, engineering, and the humanities.