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Demand Generation Associate at Integral Ad Science - ApplyBlast

Demand Generation Associate

Integral Ad Science

3 months ago

4.1 on Glassdoor

New York, NY

Hybrid

Full Time

Junior

0 applicants

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About this role

The Demand Generation Associate joins the Global Demand Generation Team to own end-to-end campaigns and serve as a key resource for team initiatives. Responsibilities include managing the full campaign lifecycle, collaborating with internal and external partners, and ensuring technical execution within marketing platforms to drive revenue. This role requires a versatile marketer with strong organizational skills and the ability to handle diverse digital marketing projects from concept to reporting.

Responsibilities

Own the full campaign lifecycle from idea to reporting
Collaborate with internal teams and external agencies on marketing initiatives
Configure technical setups in Marketo to support lead generation efforts
Drive digital experience enhancements to increase site engagement and conversions
Manage multi-touch programs and ensure on-time campaign launches

Skills

Qualifications

1-2 years of demand gen or digital marketing experienceHands-on Marketo experienceCampaign management experience

About Integral Ad Science

integralads.com

Headquarters

New York, New York, United States

Company Size

501-1000 employees

Founded

2009

View Profile

Integral Ad Science (IAS) is a leading provider of digital media measurement and optimization solutions aimed at enhancing campaign effectiveness for advertisers, publishers, and platforms globally. The company delivers actionable data and insights to drive superior results, ensuring that media investments are maximized and aligned with business goals. With a focus on transparency and accountability in advertising, IAS aids clients in navigating the complexities of the digital advertising landscape. Their innovative technology and analytics empower businesses to optimize their media strategies and achieve measurable success.