Demand Generation Lead

The Demand Generation Lead will build and own the top-of-funnel demand generation strategy for the new AI-native marketing automation platform, sweetspot. This role focuses on driving trial signups through self-serve channels and generating marketing-qualified leads for inside sales, while coordinating with external agencies and optimizing funnel metrics. The position requires a data-first operator with a strong background in B2B demand generation to establish launch pipelines and hit monthly targets.