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Demand Generation Manager at Manhattan Associates - ApplyBlast

Demand Generation Manager

Manhattan Associates

16 days ago

3.8 on Glassdoor

Atlanta, Georgia, United States

Onsite

Full Time

Manager

0 applicants

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About this role

The Demand Generation Manager owns the demand generation strategy and operating model for a focused segment at Manhattan Associates, defining priorities and creating integrated programs across multiple channels. This role involves orchestrating full-funnel campaigns, integrating BDR activation, and partnering with cross-functional teams to drive pipeline growth. The position requires deep analytical skills to optimize campaign performance and leverage marketing technology for scalable workflows.

Responsibilities

Own demand generation strategy and integrated campaign calendar for focused segments
Architect full-funnel multi-channel activation plans spanning paid, owned, earned, and event channels
Integrate BDR outreach with campaign narratives and develop messaging playbooks for field teams

Skills

About Manhattan Associates

manh.com

Headquarters

Atlanta, Georgia, United States

Company Size

1001-5000 employees

Founded

1990

View Profile

Transform your business with Manhattan's innovative retail and supply chain software solutions. Streamline operations, increase efficiency, and boost revenue.