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Demand Marketing Manager, Social Studies/ELA (Remote) at Cengage Group - ApplyBlast

Demand Marketing Manager, Social Studies/ELA (Remote)

Cengage Group

4 months ago

1.1 on Glassdoor

Ohio, United States

Onsite

Full Time

Senior

0 applicants

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About this role

A Demand Marketing Manager at Cengage leads the execution of demand generation and thought leadership programs to drive awareness, engagement, and pipeline for the Social Studies and ELA portfolios. The role involves managing multi-channel campaigns, supporting sales readiness, and analyzing performance metrics to optimize marketing efforts.

Responsibilities

Own and execute demand marketing programs across owned, paid, and earned channels
Support thought leadership initiatives including content creation and event management
Optimize marketing campaigns to drive engagement and pipeline growth
Partner with sales stakeholders to align campaign strategies and handoff processes
Analyze campaign performance and report insights to stakeholders

Skills

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field

About Cengage Group

cengagegroup.com

Headquarters

Farmington Hills, Michigan, United States

Company Size

5001-10000 employees

View Profile

We are a global education technology company serving millions. Provides quality digital products and services to equip students with skills needed to be job ready.