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Digital Adoption & Lifecycle Manager at Mixpanel - ApplyBlast

Digital Adoption & Lifecycle Manager

Mixpanel

11 days ago

3.2 on Glassdoor

Remote

Full Time

Manager

1 applicant

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About this role

The Digital Adoption & Lifecycle Manager owns communications that drive adoption, retention, and expansion across Mixpanel's customer base, with a focus on digital-only customers. This builder's role involves designing behavior-based segmentation, writing customer-facing copy, and building lifecycle programs from strategy through iteration. The position requires close collaboration with Customer Success, Marketing, and Product teams to optimize customer experiences and pilot agentic customer success approaches.

Responsibilities

Build end-to-end lifecycle communication programs across onboarding, adoption, retention, and expansion
Design behavior-based segmentation and triggers using product usage and health signals
Write customer-facing copy and build campaigns in marketing automation platforms

Skills

About Mixpanel

mixpanel.com

Headquarters

San Francisco, California, United States

Company Size

201-500 employees

Founded

2009

View Profile

Mixpanel is a product analytics platform that helps teams track, analyze, and act on user behavior across web and mobile. It provides robust event tracking, funnels, retention analysis, cohorting, and real-time segmentation to reveal conversion paths and engagement drivers. With SDKs, APIs, and integrations, Mixpanel delivers both user‑level and aggregate insights to inform product decisions and power acquisition, growth, and retention strategies. Product and growth teams rely on its flexible event model and actionable reporting to measure impact and iterate quickly.