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Digital Experience Specialist at WorldStrides - ApplyBlast

Digital Experience Specialist

WorldStrides

5 months ago

3.5 on Glassdoor

Remote

Full Time

Senior

0 applicants

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About this role

At WorldStrides, we’re passionate about connecting students with life-changing global experiences. As our Digital Experience Specialist, you’ll help ensure those stories are discoverable, engaging, and data-driven—turning insights into action and visitors into explorers. Reporting to the Vice President of Marketing, you’ll maintain and enhance our digital presence for the Higher Education division. In this data-driven role, you’ll create, manage, and optimize website content while monitoring site analytics to identify opportunities that drive engagement, conversions, and SEO performance. You’ll collaborate with marketing, creative, and technical teams to ensure our web experience is both inspiring and effective.

Responsibilities

Update and publish content across Sitecore XM, HubSpot, and Sitecore Content Hub
Build and maintain new landing pages and microsites for campaigns and key initiatives
Optimize page structure, layout, and assets for SEO and performance
Conduct periodic audits to fix broken links, outdated information, or publish errors
Use HubSpot, Google Analytics 4 (GA4), and BrightEdge to monitor site traffic, engagement, and conversion metrics

Skills

Qualifications

3+ years of experience in web content management, analytics, or digital marketingBachelor’s degree in Marketing, Communications, Digital Media, or related fieldExperience managing SEO or analytics projects in higher education, travel, or consumer marketingFamiliarity with conversion rate optimization (CRO) or A/B testing toolsExperience creating or maintaining data dashboards or campaign reports

About WorldStrides

worldstrides.com

Headquarters

Charlottesville, Virginia, United States

Company Size

1001-5000 employees

Founded

1967

View Profile

WorldStrides is the nation’s largest educational travel company, organizing curriculum-connected domestic and international tours for K–12 and college students and educators and serving over 400,000 students a year. It creates immersive, academically aligned programs — from cultural and language immersion to performing arts, STEM, and service‑learning trips — and handles travel logistics, lodging, and on‑the‑ground programming. The company emphasizes safety, risk management, and teacher support, and provides planning resources, scholarships, and tools to help schools integrate travel into learning objectives. Schools, districts, and families rely on WorldStrides for turnkey program management and large‑scale experience.