Digital Marketing & Analytics Specialist

The Digital Marketing & Analytics Specialist supports and executes the company's digital marketing initiatives, including content management, campaign administration, performance measurement, and optimization. This role manages content across company websites, email campaigns, and social media platforms while providing data-driven insights that support business objectives. Working closely with commercial leaders and senior leadership, the specialist helps execute digital marketing priorities, evaluate performance, identify opportunities for improvement, and recommend actions that increase engagement, lead generation, and overall marketing effectiveness.