Altorfer CAT
The Digital Marketing Specialist develops and executes digital marketing strategies to support lead generation, customer engagement, and brand awareness across Altorfer's business divisions. This role manages digital advertising, email marketing, website content, marketing automation, social media, and search engine optimization initiatives. The position analyzes campaign performance and customer data to identify opportunities for continuous improvement and maximize marketing effectiveness.
Altorfer is a U.S.-based dealer and service provider specializing in heavy equipment and power systems, operating as an authorized Caterpillar dealer. It sells and rents new and used construction, earthmoving and industrial machinery, diesel engines and power generation equipment, and supplies OEM parts. Altorfer also provides factory-trained maintenance, repairs, fleet management and equipment financing to construction, mining, agriculture and industrial customers. Customers rely on its regional dealer network and service organization for parts availability, emergency support and lifecycle equipment solutions.
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
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