Digital Marketing Specialist

The Digital Marketing Specialist is a key member of the Digital Experience team, responsible for developing and executing integrated digital marketing campaigns across platforms like Google, Meta, and connected TV to drive site traffic and ecommerce revenue growth. The role requires a creative and analytical mindset to optimize customer experiences, manage paid media performance, and collaborate with cross-functional teams to achieve business objectives. Candidates should have 2-4+ years of digital marketing or ecommerce experience with a focus on creating seamless user journeys and improving campaign efficiency.