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Direct Mail Growth Lead at Point Digital Finance, Inc. - ApplyBlast

Direct Mail Growth Lead

Point Digital Finance, Inc.

3 months ago

Remote

Full Time

Senior

0 applicants

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About this role

The role leads Point's highest‑performing acquisition engine, the direct‑to‑consumer direct mail prescreen program, managing large‑scale mail operations, vendor relationships, and budget. It partners closely with data science to develop targeting models, runs experiments, and uses deep analytics to optimize acquisition cost and conversion performance.

Responsibilities

Own and scale direct mail acquisition program
Conduct deep performance analytics and forecasting
Manage vendor relationships and cross‑functional partnerships

Skills

About Point Digital Finance, Inc.

point.com

Headquarters

Palo Alto, California, United States

Company Size

51-200 employees

Founded

2015

View Profile

Point is a fintech company that helps homeowners tap their home equity through Home Equity Investments (HEI) and HELOC products. Its HEI lets homeowners receive cash now in exchange for a share of future home value changes, and its HELOC offers revolving credit—both designed to provide flexible access to equity (offers up to ~$600k) with options that can avoid monthly principal/interest payments or income-verification requirements. Headquartered in Palo Alto, Point positions itself as an alternative to traditional home loans, emphasizing a streamlined digital experience and flexible terms for homeowners.